Bussiness Plan II Essay Example | Topics and Well Written Essays - 3250 words

Bussiness image II - Essay Exampleeeds and demands of the clients, as opposed to general training, which is being offered by different organizations done seminars and other group programs. To ensure that it achieves its objective of providing a unique product, the company go away divide its marketplace into different segments in terms of age and geographical characteristics.The company recognizes the strength it has as it joins the market much(prenominal) as the experience of the founders, but it also recognizes the fact that it will face stiff competition from providers of the like service. In addition, lack of enough funds may make the company not to compete favorably with others due to lack of advertising and other promotional activities. At start-up, the company will operate from the set forth of the founders so as to minimize the operation costs. Further, the company intends to break even within the first dickens years of its operation. Once the company breaks-even and t he sales thereof increase to a considerable level, the company will employ a number of growth strategies. These include online sales, acquisitions, decreasing operating costs, market research and scope out to new client base among others. In cases of stiff competition, the companys contingency computer programme includes sourcing of funds to be used for intense advertisement and building of competitive advantage.The general core rail line of the company is to provide and present information for the postmodern jejuneness worker by providing workshops, speaking engagements, consulting and seminars to diffuse relevant information pertaining to all kinds of issues of Christian adolescents and teens. This marketing plan aims at providing the business clientele with high-pitched quality services. A tailor made program will be organized for all customers with a view of meeting the diverse demands of different youth groups in the community.Presently, there are many youth workers, who are highly motivated and passionate with their work, who have been working with