Interesting World Of Social Media Media Essay

Interesting World Of kind Media Media EssayHaving that said I d ar bet that every Internet- use of fulls and servicesr is or has been part of the sociable Media residential district. Yes, even you. Because, admit it, have you ever watched a video on YouTube? So I thought.Social Media is however more than just YouTube. The experience goes much further than simply watching movies on the internet and that is exactly what captivates me. How push aside one physical body of Media become so huge in such a short time? How is it possible that both companies and private-individuals use the kindred medium on dissimilar appearances? And, more considerablely, why is it that Social Media is still expanding instead of fading away equivalent(p) most of the hypes we recognise? Let it be clear Social Media is one braggy, important and yet complicated songat which we know sm on the wholeish about. Time to dig a little deeperFirst Ill start with discussing the translation of Social Me dia thoroughly. Only when knowing EXACTLY what it is, well be able to netherstand what makes it so interesting and vital.Secondly, Ill be digging a instant in the history of Social Media. How did this new medium come to be? Did it just appear out of nowhere or did it take a bandage before it caught the eyes of the public?Third, Im going to investigate who use Social Media and why? Ill split this promontory in two sub-questions for you Social Media use by private-individuals and Social Media utilise by businesses.Knowing what Social Media is, how it came to be and who use it and why, Ill be able to think of the function Social Media has on our society. Is societal media really that important, or do technophobias have nothing to fear?After concluding whether Social Media has a big or small deviate on our society, Ill look whether I end confirm this conclusion by looking how much is invested in the world of Social Media.Finally, Ill be speculating about the future(a) of Social Media. Will Social Media become vital for every company, or will it just fade away as hype?Welcome to the complicated yet most interesting world of Social Media.Index1 What is mixer media?1.1 Social media as definition1.2 Social media characteristics2 How did societal media come to exist?2.2 social mediums that came out2.3 how social media became popular3 Who use social media and why?3.1 private-individuals3.2 businesses4 How much is invested in social media?5 What influence do social media have on our society?5.1 influence on the human behaviour5.2 influence on politics5.3 influence on marketing6 How will social media develop?6.1 social media statistics of 20106.2 social media in the near future6.3 social media in the far future7 SourcesWhat is Social Media?1.1 Social media as definitionSocial media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and swap of user-generated content. Kap lan and Michael Heanlin in Users of the world, unite The challenges and opportunities of social media, business horizons (2010).In other words, social media is a new medium (it was, arguably, introduced in the second half of the 20th century), that allows tribe to globularly interact through the media. It is a collective term for all the internet-applications that enable us to sh be and discuss nurture, not solitary(prenominal) in the form of text, but also through sound and video.But since social media is a collective term, you probably wont take my brief description for granted. You want to know the different forms that social media has and where they be to be found on the web.Take a seat. This may take a while.So, social media knows six different forms parley, collaboration, multimedia, come off and opinions, entertainment and brand supervise. I will discuss each and every one of them.Communication is currently the biggest form of social media. Three very important aspect s of communication are blogs, micro blogs and social networks. Youve probably heard of them.Blogs are websites, or parts of websites, where people can drop a line articles, columns, reviews, etc. Blogs are ordinarily aimed at a specific subject. Basically, there are two types of blogs commercial blogs and non-commercial blogs. Commercial blogs are mainly used by companies (doh) for a variety of reasons (for pillow slip promoting their product or getting to know the customer), but also by people who kindred to write, professionally, about certain subjects.Non-commercial blogs are mainly used by private-individuals, like you and me. These blogs usually define themselves as blogs compose due to boredom. Usually, I said.A couple of known blogs are WordPress, Bloggers.com and Open-Diary.Micro blogs are basically the same as normal blogs only they are much smaller. Micro blogs contain fewer characters and arent always aimed at a specific subject. Micro blogs are an pure way for comp anies to make small announcements. Just like normal blogs, there are two different kinds of users (businesses and private-individuals, remember?) using the micro blogs. Known micro blogs are Twitter, Tumblr and FML (Fuck My Life).Social networks is arguably the most important component of social media (thank you, Facebook). A social network is a big networking site where people can communicate with each other and share discipline. In a social network you represent yourself using a profile picture and by write down a biography. That way, it is easy to locate people with the same interests which can result in an online friendship. The worry that this feature however brings is that the accessibility of social networks can also be seen as an invitation for perverts. Social networks are an easy way for perverts to hide their true identity and gain the trust of good-willed girls. And for that very reason, I dont blest parents for worrying sick when their children are uploading new pi ctures on Facebook or other social networks. Undoubtedly, social networks are something to be careful with.Luckily, social networks, just like any other form of media, mostly support the option to set your private status to friends only, or to restrict certain areas of your Facebook for unwanted visitors. Its a great way to make your photos pervert-free.Communication however doesnt only consist of these three aspects, but also contains location-based social networks, events, nurture aggregators and online advocacy and fundraising.Location-based social networks are social networks that aim at geography. People can indicate where they are, when they are there and why they are there, which will all be shown on a big map. That way you will be able to see where your friends are and you to notify them about your current location.The events section looks, in one way, very much like the location-based networks. It also relies on a map, only in this case the map indicates where and when eve nts are held, together with more additional information such as who are performing, what kind of an event it is and the ticket fee. Its a great way to stay up-to-date about your favorite artists and to not miss any appealing shows.Social media is used by more than 50% of the American population, and for that very reason it should come to no surprise that there are lots of different sites with germ to social media and they are all very crowded. Amongst the common social media users there are celebrities, publishers and developers writing their thoughts down and making announcements. Social media is a huge relate of information and it didnt take long till information aggregators were introduced to the market. Information aggregators are sites with big, huge dashboards that gather information from all social networks.The last part that communication knows is advocacy and fundraising. I believe AF is a rather peculiar element of communication, because its usually integrated in other s ocial media (mostly social networks). The main cultivation of AF companies is to raise as much money as they can for charity. They do this by advertising on other sites and by striking up partnerships. curiously live broadcasting sites such as BlogTV and Stickam attract AF companies.Where communication specializes in a belonging community, collaboration is recognized for its involvement with other sites sites that fall under the collaboration category usually gather information from other sources.The six aspects of collaboration are wikis, social bookmarking, social news, social navigation, content management systems and register managing and editing tools.Wikis are a perfect example of sites gathering information from other sources. Take a look at the end of a Wikipedia varlet and you are high likely to see a list full or sources. For instance, when looking up social media the most famous wiki Wikipedia, surpasss me thisWikis are more often than not known for their reliability because they make use of the knowledge management system, meaning that every user can contribute to the site by creating and editing articles. That results in a huge database.Another social database that collaboration knows is social bookmarking. Social bookmarking collects links of all kinds of sites and then categorizes them. Users are able to rate (or as I like to call it digg) and share the links. That way people can easily find good, reliable sites that fit their interests.Known social bookmark sites are Stumbleupon, exquisite and Google Reader.Social News looks a bit like social bookmarking it also works with a rating system. Unlike professional news sites however, people write their own news on social news sites. Readers have the ability to vote on articles deciding what is important and what isnt. Social news sites are seemingly a magnet for information aggregators. For them its like killing two birds with one stone social news sites contain a lot of information and the c ommunity already picks their favorite articles.Known social news sites are Digg, Newvine and Reddit.Social navigation, content management systems and document managing and editing tools are the lesser known social media components of collaboration, which comes quite a bit to my surprise because social navigation and content management systems can actually come in quite handy.Social navigation, for instance, provides information about the public transport, and content management systems is a software-application that simplifies the complicated code-language of the internet for common users like you and me.In the case of social navigation, Im guessing that mobile phones and global positioning systems are preferred by todays customers because these are more frequently used in vehicles.I dont blame Document managing and editing tools for being little popular though. They are online (free) writing tools and also allow users to share their documents with the Interwebs, but why would anyon e want to share their articles randomly with these tools on the internet? Most of the articles that are published on the internet are published not through document managing and editing tools but through own websites. The documents are usually written in Word.Multimedia is a term you have probably already heard of. It is generally favored by the youth. Multimedia can be change integrity in five aspects photography and art communion, video manduction, live casting, music and audio sharing and presentation sharing.Its very common for multimedia sites to be used for other kinds of social media. Think of it multimedia sites are perfect databases to store your pictures and videos because they can easily be linked in your articles thanks to embedded codes.though the names already give away where the aspects actually function for, I have decided to explain them anyhow. As you probably have already noticed, I like being as thorough as possible.Photography and art sharing are, as the nam e already says, sites where people can share pictures. They avail as a great way for people to save (and optionally share) their photos and find other photos. Since (mainly) blogs dont have a lot of space, photography and art sharing sites are very popular places for bloggers to upload their pictures on. They wont be bothered with the limited space problem and wont risk the chance of having the original photo removed so that only a dead link will remain.Video sharing basically have the same principal as PAs only do they specialize in videos except for pictures. Especially Youtube is a very important component of the video sharing aspect. Video sharing is used by both private-individuals and businesses. Private-individuals use video sharing mainly as entertainment, but also as outlet or gateway to show their own talents.Businesses use video sharing for promotion by uploading videos about their brand (mostly funny commercials or trailers).Remarkable is that most live casting users ar e also lovely popular on video sharing sites such as Youtube. Many famous Youtubers (like Davedays, Shanedawson, Zushoo, Creepjeepers) are featured on Stickam and BlogTV (two of the biggest live casting sites). Apart from their scripted shows they sometimes like to just randomly entertain fans on liveshows.Live casting is also often used as live streaming wile for important shows. If people cant attend certain events for any reason, they will be able to follow it live at home.Music and audio sharing is an aspect of collaboration that specializes in sounds. On these sites, users are able to customize their own playlists and check out other playlists. It is a popular concept for wireless broadcasts because their audience are most likely music fans and appeal to this market.Presentation sharing is mainly used by companies. Sharing presentations is a great way to take information up in an interactive way. Especially for teachers, presentation sharing can come in handy. Its a great wa y to eye socket the modern generation of students and still educational.Despite the fact that most people write reviews and opinions on blogs, there are still a couple of sites amply dedicated to the reviews and opinions category. The RO category has but three aspects product reviews, business reviews and community question answer.Lets start with the beginning product reviews are sites where the community can give their opinion on certain products. Its a really nice way for people to know what product to buy and what not. Business reviews are practically the same as product reviews, only they dont contain the opinion about products, but about companies. Is the service any good? Are they reliable? Etc.The problem with business and product reviews however, is that questions HAVE to be business/product related meaning that if you have any other questions, you have nowhere to turn. Thats where the community question and answer comes in. Community QA sites are sites where people can a sk whatever they want and the community will answer. YahooAnswers is a well-known QA site.As Ive already said, entertainment is very popular with todays generation. The entertainment category consists of media and entertainment platforms, virtual worlds and game sharing.Media and entertainment platforms is probably the least popular form of social media from all kinds of social media we have, because they play mostly behind the scenes. They are used by older companies who arent yet integrated in the modern society and allow them to modify their products/marketing strategies.Virtual Worlds on the other hand are pretty popular and used by a large amount of youngster. Virtual Worlds are basically online games like World of Warcraft, the Sims Online and Second Life. Players are able to create an imaginative character and play in a fictional world, where they can fall in other people.But hold on a minute, you might think. If online games are part of the virtual worlds, then why is ther e another subcategory named overlap games?That is, because shared games support browser-based games instead of downloadable programs. Shared games are usually simple flash-games, made by the community, and all playable on one big site. Virtual games, on the other hand, are usually huge, downloadable, professional games and its creators will dedicate themselves towards one game.At last, we have arrived at the last category brand monitoring. Brand monitoring knows only one form, which is social media measurement. Social media measurement is an indicator that provides information about the internet traffic. Companies use it in order to get a good insight in their costumers where are they from, how old are they and what are their interests?Its a great way to get to know the customer I think.So, that was chapter 1.1 the definition of social media and honestly, I wonder whether you still know what content managing systems are without looking it back up. Its a whole lot of information, I admit, but necessary information all the same. All I have done now is given you a good idea of what social media is and what we count under social media.I have written a quick conveniently arranged table about paragraph 1.1 for you below. You are welcome.Social MediaCommunicationBlogs, Microblogs, Social Networking,Location-based social networks, events, information aggregators, online advocacy and fundraisingCollaborationWikis, social bookmarking, social news,Social navigation, Content Management Systems, Document Managing and Editing ToolsMultimediaPhotography and art sharing, video sharing,Livecasting, music and audio sharing, presentation sharingReviews and OpinionsCommunity Question and Answers,product reviews, business reviewsEntertainmentVirtual worlds,Media and entertainment platforms, Game sharingBrand MonitoringSocial Media barPermission granted to reproduce for personal and educational use only. Commercial copying, hiring, lending is prohibited.